PernixPro is Dead, Long Live the Pros…….


Well, the news that we were expecting was delivered last night by Angelo Luciani, Community Manager at Nutanix, with a brief ‘interlude’ with ex-PernixData CEO, Poojan Kumar – the PernixPro program will expire in December 2016. It was nice that both Angelo and Poojan thanked Frank Denneman and I for our ‘stewardship’ of the PernixPro program. This was really Frank’s baby and I just helped ‘kick start’ the program again earlier this year but I loved being part of the PernixPro community and feel sad at its demise.

As PernixPros, we are invited to apply to join Nutanix’s ‘community expert’ program, Nutanix Technology Champion. However, as was pointed out on Twitter later, the companies are very different – let alone the technology.

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Speaking of technology, everyone, but EVERYONE, on the call wanted to know about the future of FVP and Architect, particularly as some on the call were customers and many are using the products in their home labs. Calls were made in the chat window for existing Pros to have a lifetime license key so they can continue to run FVP and Architect in their home labs. Unfortunately, there was no response to this ask other than “we are not making comments on the product, this call is about the PernixPro program.”

Whilst a few on the call are also NTC’s (apparently), I think Nutanix underestimates the passion that PernixPros have for the solution and need to know, urgently, the fate of FVP and Architect – particularly the customers that are running it in production and also the committed, dedicated partners that are – or have been – selling it.

Come on Nutanix, ‘fess up and put people out of their misery. The Pros are dead, we can only assume FVP and Architect will suffer the same fate……………… but when?

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Industry Awards

I wrote this post back in March 2014 as guidance on writing industry awards. After posting it, Max Cooter – then editor of CloudPro – included a comment from me on their own guide for writing a successful entry for the UK Cloud Awards:

4) Business benefits Jane Rimmer (who wrote the winning entry for Databarracks) has some excellent advice on how to write a winning entry. “For me to write eloquently about the product, project or service, I first have to really understand the benefits it has delivered to the customer”. Anyone writing an awards entry should have these words emblazoned on his or her forearm. The UK Cloud Awards are all about business benefits: yes, we like technological excellence, but it means nothing if it doesn’t deliver results for the customer. Too many entries that we read didn’t understand this simple rule. Similarly, for projects, there were a few that didn’t really set out what the aim of a project was. Most were spot on, but there were some that talked too much about the technology and not about the aims.

As we are entering the season of award entries, I thought I’d re-post this article in the hope that it may assist others. A final pointer, that many miss, is fully read the entry criteria. Failure to do so is highlighted by the recent Tech Target Best of VMworld awards in Las Vegas. Cohesity won the Data Protection category on technical merit but then had to concede the win as their product wasn’t GA, a key stipulation of entry. Read Patrick Rogers’, VP Marketing and Product, gracious blog post here to understand more.

Good luck on any awards you might be considering entering, and remember, you gotta be in it to win it!

I’ve cut and pasted the original article below:


Posted on March 5, 2014

All companies like to receive recognition, whether from customers, partners or the industry.  There are so many industry awards in the market today, that one could spend their whole time just writing award submissions.  But is there a receipe for a successful submission?

I’ve been fortunate over the years to have submitted entries for many of my clients that have resulted in either being a finalist or a winner.  For me to write eloquently about the product, project or service, I first have to really understand the benefits it has delivered to the customer.  Secondly, why is it different to the plethora of similar solutions/services in the market?  Thirdly, what has the company achieved in terms of thought-leadership and, perhaps, changed practices due to their innovation or being a pioneer in a particular segment?

This is why awards submissions are better coming from an external resource rather than within the company, in my opinion.  Because internal folk live and breath their company/product/solution and, sometimes, have drunk too much of the “Kool-Aid” to be totally objective.  When submitting an entry for any award, the first thing is to really read the entry criteria.  Put yourself in the judges’ shoes; they want a succinct overview fitting their criteria so they can ascertain in a few sentences, or paragraphs, the value of your entry.  Secondly, don’t just repeat features/benefits from the marketing collateral; really delve deep into the deliverables against the specified criteria.  Some awards don’t specify criteria, they just have categories and “submit 1500 words” – these are the harder ones to gauge.  In my experience, though, a compelling entry combines innovation, demonstrating value to customers, leadership and, where required, customer testimonials, as all these elements have to have supporting proof points.

There is nothing like seeing a client receive an industry award and knowing your entry helped them to achieve the recognition, particularly when they look as chuffed as the CEO of my client Databarracks, winner of the Best Cloud Business Continuity Service Award at the recent UK Cloud Awards, sponsored by CIF and CloudPro.


Whilst all this might sound marketing 101, the obvious is what we sometimes forget and I hope this post serves as a pointer on what to focus on.



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Robot Wars, Internet Community and Going Autonomic!

Having always been a Robot Wars fan, I’ve been riveted to my TV on a Sunday evening now that it’s finally back on our screens after a 12 year hiatus. What makes it even more compelling viewing is the fact that one of the robots, Storm2, is sponsored by VMware and one of the team is from VMware, Ed Hoppitt. Unfortunately, they were defeated last Sunday, but the show was great viewing and spotted a few fleeting shots of Joe Baguley! Ed was wearing a Cloud Native Apps t-shirt in one of his interviews, so a good bit of branding! What was also interesting to me was the interview with one of the judges, Dr Lucy Rogers, when she spoke of the camaraderie between the teams and how the Internet has created a great community. Dr Lucy recommended, “Get involved, get online.” She also mentioned the Internet allows discussions to take place anywhere in the world. Which reminded me of the great community that I am part of – we’re all here for each other when needed, even if we work for competing vendors (caveat: as with most generalisations, they’re generally true, but there are some exceptions to this rule, as observed at times on Twitter 🙂 ). You can view episode 4 of Robot Wars here on BBC iPlayer.

Speaking of competing vendors, I found the news this week that VMTurbo has changed its name to Turbonomic fascinating. I worked with them a few years ago (2012-2013) to assist in raising awareness and creating demand in the UK. Although I’ve not personally used their product, I’ve seen it in action and spoken to many customers that rely on it on a daily basis. Plus, I believe their patented economic scheduling engine to be very innovative. I’ve always seen it more as a complement to VMware, but many view it as a competitor to vROps. There are overlaps, of course. However, in my opinion, the main area of competition is not specifically technology, but more budget. If $$ are limited, organisations are not necessarily going to purchase both solutions.

I think a name change has been on the cards for a while but hats off to the marketing team in executing a pretty smooth transition to the new name and the new messaging. My only critique is the new logo, but only from a nit-picky and possibly subjective perspective. When you have a list of sponsors of an event listed – with the same sized real-estate for each logo – the smaller the width of the name, the more prominent a logo looks. Given the length of the new logo, Turbonomic will not be as visible in the first instance. As this example from the Gold sponsorship list from VMworld demonstrates, but guess you could argue the green “on” is pretty prominent!

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Since Eric Wright joined VMTurbo, oops, Turbonomic, I’ve witnessed their commitment to the community develop considerably. They also have an online community forum, Green Circle.

Turbonomic has gone from being intelligent workload management, to a software-defined control platform, to now being an Autonomic Platform. I wish them continued success under the new brand!

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July 6th Citrix UK User Group Meeting – A Rimmary

I’ve known the committee members (Neil Spellings, Andy Wood and Jim Moyle) for a long time but with my prior volunteer role as a UK VMUG leader, it never felt ‘right’ that I should attend a Citrix User Group. So I was excited to attend the meeting in London on 6th July to a) learn but b) to see how it was on the “dark” side 🙂

My client, Liquidware Labs, is a platinum sponsor of the UK CUG, but is also a founding sponsor of the CUGC launched at Synergy in 2015. I’ve long harped on to anyone that would listen to me at Citrix – I specifically recall a discussion at IPExpo back in 2013 with Julian Wood, Andy Wood and the then NE Marketing Director Nick McGrath – that a user group needs the support and focus from the vendor to be successful. The UK Citrix User Group has been running for a number of years prior to a formal CUGC being launched. Support required isn’t necessarily financial, but does need to be supported by key technical team members. So it was great to see Simon Frost and Craig Hinchliffe in attendance. And it was great to witness a formal Citrix User group first hand!

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Andy Wood opened proceedings with a welcome and thanks to sponsors, of which there are 3 Platinum, 4 Gold and 4 Silver. As mentioned prior, Liquidware Labs is a Platinum sponsor and one of my other (previous) clients, PernixData is Gold. However, due to the current “situation”, PernixData was not in attendance 🙁

It was funny to hear Andy mention that they’d stolen  borrowed [updated as per comment below] “another VMUG idea”, tipping a nod to me, of a quiz (aka passport to prizes) to encourage members to visit each sponsors’ stands to garner the answer to company specific questions to then be entered into a prize draw for a very nice wireless Bose speaker, sponsored by AppSense. Interestingly – given they were recently acquired by LANDesk – their question was “What company was AppSense born out of?”!!

Then we had an overview of the Citrix announcements at the recently held Citrix Synergy, delivered by a customer, Dave Holborn of Aviva and a partner, Chris Marks of Esteem. As I’d watched the live stream of the keynotes, there wasn’t anything new, but I liked the way Dave and Chris made the session interactive by asking the audience what they thought about the announcements. This produced some great dialogue and, frankly, they needed more than their allocated 45 minutes.

Next up was Andrew Innes from Citrix talking about Federated Domain Logon: Flexible Auth for Windows Delivery in XenApp 7.9. Following Andrew was a sponsor 15 minutes presentation from UniPrint. After a coffee break, Dan Bolton and Jim Moyle presented a community session on Numecent’s JukeBox, now named CloudPaging – an app delivery application. Then followed a CTA (Citrix Technology Advocate) session on the Mysteries of FTA’s by James Rankin. The last session prior to lunch was the 15-minute sponsor session from Peter von Oven of Liquidware Labs, talking about User Login Process.

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After the community was fed, thanks to Liquidware Labs, I had to leave.



It was a great first time meeting for me, informative and interactive and also great to catch up with some old and new friends; Yuri Pasea, Roger Baskerville, Ian Jones, Steve McElfatrick and Sharon Munday in the “old” camp and Rachel Berry of NVIDIA and Jane Cassell from TFL in the “new”.

If you’re a Citrix user and don’t know about this user group, you should sign up and attend for sure!








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Well, that was the week (and a bit) that was!

There are 5 things that occurred in the past 10 days that have really shocked and, in some instances, saddened me.

  • Nutanix “wheel” debacle
  • Brexit outcome
  • Euro championship outcome
  • Top vBlog 2016
  • Rumours of Nutanix’s acquisition of PernixData

Let’s start with the 2nd one; I don’t ever discuss politics or religion on social media and, frankly, the EU referendum wasn’t about polictics, albeit the politicians did a fab job of completely effing it up! Demonstrating, along the way, that they’re all lying toe rags. I won’t delve deeper into my personal thoughts as I think my tweet summed up my thoughts!

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Status: Sad. Right, that’s that one out of the way.

The 1st one; this is the second time Nutanix has been accused of being sexist.

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The first time was 2 years ago with their competitive marketing campaign, nixvblock,that contained a series of videos of “Vicky Block” demonstrating some eclectic dress sense and mental issues. This was the first time Nutanix fielded a woman to post a blog to apologize, however, this post seems to have disappeared from their website, albeit Laura is no longer with Nutanix.

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Frankly, the outcome of both situations elevated Nutanix’s visibility, Howard Ting apologized on twitter and Julie O’Brien appeared on The Current Status podcast, so all will blow over. My view, in general, is men are wired – emotionally – different to women, we should all be seen as people in tech, a homogenous tech world wouldn’t be much fun and times change, we need to move with the times.

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Status: Sad.

The 3rd one; What a bunch of wankers! When we really need our boys to step up and lift the nation after the turmoil of BREXIT, they proved they’re an over paid bunch of individuals who cannot play as a team. Nuff said. Status: Sad.

The 4th point; I am so incredibly chuffed to have my Rimmergram blog even listed on Eric Siebert’s Top vBlog list. To have been voted 181 and received 29 votes is just thrilling, I am ecstatic beyond belief. Thank you to all that voted for my blog. STATUS: Shocked but in a good way!

Finally, number 5. The El Reg post is, at time of posting, just a conjecture. However, I have been informed PernixData no longer requires my services. This makes me truly sad, I’ve loved working with the team, totally believe in the technology and have met some awesome people as part of my role and have thoroughly enjoyed managing the PernixPro program over the past few months. I am sure the real facts and details will emerge during the coming days/weeks of the future of the company. STATUS: definitely both shocked and sad.

So, what a turbulent week, I’m pleased it’s Saturday – off to ride the horse now!

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