Further to my disgruntled post about not attending VMworld San Francisco, I am immensely pleased I saw the “error of my ways” and attended VMworld Barcelona! I was privileged to receive a pass as an attending VMUG leader, so many thanks VMUG and, of course, VMware who provide VMUG with passes. I am also very grateful to PernixData who very kindly funded my flight. Tip: I managed to secure a combined flight and hotel via British Airways, which was way more cost effective than booking a separate flight and accommodation via the VMworld registration.
View of the Sagrada Familia from my hotel roof terrace
My 3 main goals for attending VMworld this year were –
- To do stand duty at the VMUG booth to sign up new members,
- To do stand duty at PernixData’s booth and
- To network with many from the vCommunity
Goal 3 started on Sunday evening with attending the vRockstar party hosted by Marco Broeken and Patrick Redknap and sponsored by Atlantis, Brocade, Cisco, EMC, Hytrust, Simplivity, VMUG and Zerto. On entering the Hard Rock Café though, I thought I’d been transported to San Fran, as there were some of my US tweeps in attendance, namely Lauren Malhoit, Damian Karlson, Josh Atwell, Jase McCarty and Scott and Crystal Lowe! I hadn’t seen Lauren for a while and it was lovely to catch up since we last spoke when she interviewed me for her AdaptingIT podcast. It was fab to see so many of the London and VMUG members attending – too many to mention.
Monday was registration day for me and then spending time in the hang space. There was an Alumni lounge, where I received a very nice gift of earphones. I bumped into a few channel partners in there as Monday was Partner Day, including my old friend Paul Casey from CC, who once told a colleague that introduced me to him, “I’ve known Jane for years, we’ve shopped for diamonds all over the world!” I then had a meeting with Andreas Groth as I’ve been providing input on the launch of WhatMatrix.com – a great community comparison/curation site. ! I also bumped into Matt Steiner in the HOL, clearly loving his job 🙂
Whilst sitting in the lounge the news of the rumoured Dell acquisition of EMC broke, with a link to the 7am EST CNBC TV interview with Michael Dell and Joe Tucci. This set the scene for the main topic of conversation for the next day or so! Interestingly, some people thought it was bad timing, with the opening of VMworld Europe the next day. I thought otherwise, usually all the “big” news breaks in San Fran, Europe had clearly trumped the US for major news this time!
Monday night was hectic with 3 parties; vExpert, VMUG and PernixData. Was great to see Mike Laverick, Ricky El Qasem, Julian Wood, Barry Coombs, Alex Galbraith, Corey Romero, Eric Nielsen, Tony Dunn, Sandy Bryce and many others there. It was also awesome to finally meet Andrew Morgan! After just an hour here, Mike and I convinced Sandy we needed to go to the VMUG party. On entering the nightclub, we were concerned to be the only ones there, I think Sandy was about to turn tail, when I remembered from last year, there was a roof terrace. Everyone was there – all the VMUG crew, many European VMUG leaders, many of the vCloud Air team – including Dave Hill and Richard Munro – along with Joe Baguley who gave a short intro, making a humourous mention to the Dell/EMC news and reconfirming “BAU” for VMware. After a couple of hours there, it was time to move to the PernixData party. They had continued their San Fran Star Wars theme of the Data Center Awakens, with the show hastag of #DCAwakens, along with giving out an awesome tshirt and a home data center up for grabs. The party was packed, as this was, to my knowledge, the only vendor party taking place Monday (albeit there were a lot of channel events, such as Azlan, Arrow, etc.) The Star Wars theme was definitely allowing everyone to ‘get their geek on’ and the open bar certainly helped to fuel a fab evening! It was also great for me to finally meet Ulf Schade of CC Germany, who had recently been very helpful in attending a PernixData press event for the launch of FVP 3.0 and Architect that I’d been involved in arranging. It was also great to meet up with my very old friend, Joachim Guth from Arrow DE – who’d I’d last seen same time last year at this very same party!
So Tuesday was the first official day, the new VP EMEA, Jean-Pierre Brulard opened up the day, and I was pleased to see VMUG get a shout out, as Jean-Pierre welcomed over 2300 VMUG members.
Moving on with a keynote from Carl Eschenbach, Carl’s keynote included a video from Michael Dell commenting, again, on how it would be BAU for VMware. Carl hosted a panel with two customers, Novamedia and Telefonice – it’s always good to have customers tell their story of technology innovation and how it drives their business. It was then onto Cloud with Ray O’Farrell (new CTO) and Kit Colbert (CTO CNA) and then Bill Fathers. The roll out of execs then continued with Raghu Raghuram discussing SDDC and joined by the enigmatic Yangban Li to announce vRealize Automation 7.0
It was then onto the VMUG lounge in the hang space for booth duty. They had a really cool photo booth, great espresso and some great massage chairs. I also had the chance to sit down and chat with Brian Graf, tech marketing for PowerCLI, and someone I’d only ‘met’ on Twitter, was great to meet him IRL! He also gave me this PowerCLI superhero sticker – glad to see he produced a female heroine as well as a male one!
It was then a quick tshirt change – from VMUG Leader to PernixData – to go to the vBrownBag TechTalk stage where they were hosting the TechTarget Best of VMworld Customer Awards. It was great to see Alastair Cooke of the vBrownBag crew, albeit briefly. The awards in Europe differ from the US ones, where they’re focused on vendor technologies, the European ones focus on customer implementation. I had submitted Uniserver for their implementation of PernixData FVP to drive better storage performance for their customers. It was great to see them listed as a finalist, unfortunately Caroline Donnelly (editor of ComputerWeekly) announced another customer, Shared Service Centre, Zwolle, as the winner.
Then it was onto the PernixData booth to support them during the busy Hall Crawl, that went on until 19.00 – their tshirts were a massive hit with over 2500 being given out during the 3 days of the Solutions Exchange. They were also running a competition to tweet a picture of the PernixData logo, along with the hashtage #DCAwakens and the words “The @PernixData Home Data Center Rocks” – I have to say the winner was very inventive!
Tuesday evening was also multiple parties, but I decided to go to just one, the VMware UK&I welcome party. It was somewhat of an initiative test to find the location and en-route met up with some customers, one of whom did not have an invite – so, as in previous years, I called in a favour with peeps on the door and he got in 🙂 Was great to meet up with fellow London VMUG Leader Stu as well as London VMUG members, Steve Bruck and Linda Smith.
Day 2 keynote started with Sanjay Poonen bounding on the stage – a great enthusiastic welcome to the day! Sanjay announced the acquisition of Boxer to the Airwatch product stable. Rory Clements then joined Sanjay on stage for some pretty impressive demos:
Then up was Martin Cassado, bringing on stage a customer, Schuberg Phillis, to discuss their NSX implementation. The gentlemen presenting not only had THE best jacket on from the whole event, but oozed passion and enthusiasm! Key takeaway from Martin’s presentation for me was NSX spanning multiple clouds – awesome!
One thing I noticed throughout the keynotes that included customers, there were many Dutch and German, but very few UK. I think the UK is no longer using technology to innovate business in the way it did a few years ago when it really was an early adopter market.
Last, but by no means least, Pat Gelsinger gave the same closing speech as he did in San Fran, focusing on his 5 imperatives for digital business.
- Innovate like a start up, deliver like an enterprise
- Unified hybrid cloud is the future
- A renaissance in security has arrived, Carpe Diem
- Automate everything, predict (almost) anything
- Taking risks = lowering risks
His “back in the day comment” about the artificial intelligence marketing guy warranted a tweet from me 🙂
A colleague said about watching the keynotes from the hang space, but for me watching the keynotes live in the hall is such a buzz – I watched the San Fran ones over the live stream and there is nothing like being in the room for the keynotes. Apart, maybe, from day 2 when Sanjay Poonen tried to get the audience singing “EUC will rock” with accompanying drummers – the Europeans are far too a conservative audience for this type of audience participation!
It was then a mad dash to the VMUG Leader Lunch, where I knew we would be having a special guest Q&A. This is what made VMworld for me. So, given all that had been going on since the news broke about Dell and EMC, Pat had been to Portland, onto Boston, back to Palo Alto for an all-hands and then over to Barcelona. Pat arrived, showered, keynoted and then came to the VMUG Leader Lunch – what other CEO would put the community before anything else? We had an open dialogue with Pat and it was awesome to have an ‘un-edited’ account of the past few days, although Robin Matlock, CMO, was in attendance to keep Pat in check if needed 🙂 Pat shared some great career advice with the assembled VMUG leaders. His two career imperatives are:
- Knock it out of the park and be distinguished in what you do and
- Prepare yourself for the next job you want
He referenced the fact that he’s an engineer, yet during the past few days he’s had to be a financial wizard in discussing tracking stocks and such like with analysts and the media!
Pat then had to leave us as he was headed onto Amsterdam then Sofia, and so the leaders had lunch followed by an interactive discussion led by Brandi Collins.
It was then on VMUG lounge duty, but most of my slot was taken up with an interview with Caroline Donnelly and Mariano Maluf, VMUG President. Caroline and I had been discussing prior to the user awards the impact of the Dell/EMC news on the customer. She asked me what feedback I’d had from VMUG members and I’d mentioned very few felt it would impact them as VMware users, but it might for those that are EMC and/or Dell customers. Given Mariano’s ‘day job’ I felt he was an ideal person for Caroline to speak with. We spent nearly an hour chatting about VMUG in general and VMware, so I hope the interview gets published! [Update 16th October – interview published here!]
I then caught up with long time London VMUG Member Scott Vessey, now of VMware, he’s not had the chance to attend a VMUG lately so I forced him to put November 19th in his diary and hope he gets the time to attend!
The day ended with the VMworld party and Faithless was the band playing – I recognized their songs if not their name, but spent most of the evening chatting with my old colleague and friend, Vicky Reddington. We were at Citrix together and Vicky has done extremely well in her career and is now Director, Partner Strategy VMware, EMEA.
This is what VMworld (and VMware) is about – community, networking and learning. Let’s hope the acquisition doesn’t dilute this in anyway!
NB: For anyone I’ve neglected to mention or any memory I’ve forgotten to share – my apologies!
Next up is the UKVMUG UserCon November 19th, have you registered yet?
1,742 total views, 1 views today