VMworld 2012 – a Rimmary

A Rimmary = summary from Rimmergram 🙂

Having attended both VMworld San Francisco and now Barcelona just last week, I thought I’d share my highlights/observations from both events.  I was lucky enough to attend both thanks to Nutanix (one of my clients) they sponsored my trip so I could conduct all my VMUG leader activities in return for me working their booth – a fair exchange, so many thanks Nutanix! I have attended all VMworlds (US and EMEA) since being an employee in 2004, apart from Vegas 2005 and Copenhagen last year.  I’ve certainly earnt my alumni pin 🙂

San Francisco was the biggest event so far and whilst numbers means success, in some ways it has lost it’s community and, thus, intimate feel.  But I was lucky enough, as a vExpert, to attend an excellent CTO/vExpert reception hosted by Steve Herrod where I met the incoming new CEO, Pat Gelsinger, whom I duly invited to participate in a London VMUG whenever he could, I think he looks interested? 

In Barcelona, we had a similar vExpert/VCDX reception with Steve, it was less ostentatious, but way more intimate and just as appreciated.  Steve was inundated with other VMUG leader’s requests for him to attend their VMUGs, but at a VMUG Leader lunch the following day he did say he recalled committing to attending the London and Danish VMUGS 🙂  A great video was recorded at VMworld Barcelona with a couple of our London VMUG members, it can be viewed here.

The Hands on Labs in SanFran had a bit of a rocky start, but AFAIK the labs went without a hitch in Barcelona. We (London VMUG Committee) are working with VMware to be able to deliver BYOD labs for our VMUG members – hopefully to be announced at UK User Conference on 15th November.

The VMUG board looked after us leaders extremely well in both San Francisco and Barcelona – hosting both a dinner and a lunch for us.  In San Fran we had the honour of Pat Gelsinger, Paul Maritz and Steve Herrod joining us.  In Barca we had Steve and Rick Jackson, CMO of VMware. I was immensely proud of our chair of the London VMUG, Alaric Davies who received the President’s Award, in recognition of 6 years of service to the VMware community.  Looks chuffed, doesn’t he?


Both events had a great hangspace, while San Fran was bigger, it was isolated, whereas in Barca it was between the solutions exchange and HoLs, but getting between the sessions and hangspace was a long walk – I personally didn’t like the venue in Barcelona and the food was shockingly awful.

The keynotes in Barcelona were the same as in San Francisco, apart from a couple of new cloud announcements, specifically DynamicOps now being renamed vCloud Automation Center aka vCAC – not sure about that acronym VMware :-). For me, the demo by Vittorio Viarengo on all things EUC was as hilarious the second time as it was in San Fran and although the demos were mainly canned, the future of mobile EUC is looking promising and I was pleased to hear Vittorio and Steve Herrod talk about the the multi-device era, versus last year’s message of the post-PC era – that is a looooong way off in my opinion.

From ‘working the booth’ perspective, Barca’s audience was more interested in in-depth, technical conversations, whereas San Fran’s delegates appeared to be more happy to just have their badge scanned for the obligatory t-shirt!

On my return from Barca to UK, I spotted Paul Maritz on our flight, he duly schelped down to economy with the rest of us, while Joe Baguley was spotted, looking embarrassed, in Business – he had been given an upgrade, so we’ll let him off 🙂

I am so privileged to have attended both events and I am hoping for more of the same for 2013!