Industry Awards

I’ve always been a proponent of industry awards. I can recollect my first awards ceremony representing Citrix back in the late nineties, the host was a relatively unknown Graham Norton, it was such an honour to receive the award on behalf of my company, customers and partners but also the creators of the products. In the software industry it is such an accolade for the developers to know that the software they are producing is award winning!

I always encourage my clients to enter appropriate awards and I aim to at least get them to be a finalist, winning is just icing on the cake. This year has been a really good year for my clients’ success in winning awards. Liquidware was a winner at both the US Best of VMworld awards and the European awards. The US BoVM awards are product focused and the European ones are focused on customer projects. FlexApp was the winner in the Digital Workspace Awards in August and DAS Group UK won the European Best Desktop Virtualisation and Mobility Project as well as being named Best in Show for their use of Liquidware’s Stratusphere UX solution. Liqudware was also a finalist in the Computing Technology Product Awards in the Digital Transformation Product category. However, the winners are selected by voting and as Red Hat won a LOT of the categories, I feel these awards are not so good to enter. If you’re a smaller company how do you gather enough votes to beat the bigger companies?

Last year, Droplet Computing won the UK Innovation and Entrepreneur award at the prestigious BCS and Computing awards. This year I entered them again but this time in the Emerging Technology category. It was a great moment at the awards ceremony to see the team collect this award. The only downside to them winning two years on the trot is they want me to attain a hat trick and secure a win in 2020!! No pressure then 😉

My tips for successful awards entries are to always write it from the value of the technology perspective; not just how the product works but why it delivers business value. Ensure you’re entering an appropriate category and have fully understood the entry criteria, plus, don’t use BS bingo, be succinct and write it so that the judges can garner very quickly what your submission is about and the uniqueness of the solution. You can read an in-depth blog here for further tips and tricks.

And remember: you gotta be in it to win it!

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